PROSPECTS AND OPPORTUNITIES
Illicit sales expected to decline as enforcement efforts intensify
Volume sales of cigarettes are projected to grow modestly over the forecast period, supported initially by recovering consumer confidence as inflation stabilises. However, this growth is expected to be short-lived.
Economy brands and private label poised to benefit from economic volatility
Romania’s economic outlook remains uncertain in the near term, with the country continuing to grapple with one of the highest budget deficits in the European Union. Planned austerity measures including potential tax increases and changes to VAT are expected to place further strain on household budgets.
Innovation and e-commerce to shape future engagement
In the face of rising regulatory constraints and price pressures, innovation will remain a crucial lever for differentiation in the Romanian cigarette market. While legislative limitations on flavours restrict the development of new tobacco formulations, manufacturers are likely to channel their efforts into packaging design, branding, and premium cues.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Romania?
- Which are the leading brands in Cigarettes in Romania?
- How are products distributed in Cigarettes in Romania?
- Which category is the most heavily taxed in Romania?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Romania?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Romania - Category analysis
KEY DATA FINDINGS
Illicit cigarette sales rebound as affordability pressures mount
British American Tobacco retains leadership, but new players gain ground
Discounters gain momentum as affordability shapes distribution trends
Illicit sales expected to decline as enforcement efforts intensify
Economy brands and private label poised to benefit from economic volatility
Innovation and e-commerce to shape future engagement
Taxation rates
Average cigarette pack price breakdown
Tobacco in Romania - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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