PROSPECTS AND OPPORTUNITIES
Continued decline in volume sales amid shifting consumer preferences and rising taxation
Cigarette consumption in Slovakia is expected to continue falling over the forecast period, driven by the ongoing decline in the smoking population. Many consumers are either quitting altogether or switching to alternative nicotine products perceived to be less harmful.
Short-term relief from tax freeze offers limited support
Although tax pressure remains a long-term challenge, cigarettes benefitted from a temporary reprieve in 2025, as excise taxes on cigarettes were not raised during the year. However, a new value-added tax rate for tobacco products was introduced, increasing from 20% to 23%, which partially offset the lack of excise adjustment.
Innovation remains focused on packaging and limited editions
Innovation within cigarettes is expected to remain modest and largely confined to leading brands with sufficient marketing budgets to support point-of-sale visibility and differentiation. New launches will likely include limited editions, design variations, and small incentives such as cross-promotional deals for example, a free gift or beverage with the purchase of multiple cigarette packs.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Slovakia?
- Which are the leading brands in Cigarettes in Slovakia?
- How are products distributed in Cigarettes in Slovakia?
- Which category is the most heavily taxed in Slovakia?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Slovakia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Slovakia - Category analysis
KEY DATA FINDINGS
Volume sales continue to decline amid regulatory pressure and changing consumer preferences
Leading players shift focus as the category loses strategic priority
Value-conscious consumers shift purchases to hypermarkets
Continued decline in volume sales amid shifting consumer preferences and rising taxation
Short-term relief from tax freeze offers limited support
Innovation remains focused on packaging and limited editions
Taxation rates
Average cigarette pack price breakdown
Tobacco in Slovakia - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Cigarettes research and analysis database.
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