PROSPECTS AND OPPORTUNITIES
Premium cigarettes will show greatest resilience amid falling overall demand
Retail volume sales of cigarettes in Poland are projected to decline over the forecast period. Many smokers are reducing consumption or switching to heated tobacco products, while higher prices may also encourage some consumers to turn to illicit sources of cigarettes.
Tobacco companies will face further challenges
Moving forward, key challenges for major players in the market will include declining profitability in cigarette production in Poland. Increased taxation and regulatory pressures will compel manufacturers either to absorb rising costs or pass them on to consumers, squeezing profit margins.
Regulatory changes will drive innovation
Regulations surrounding cigarettes, including stringent bans on advertising and promotion, significantly shape manufacturers’ innovation strategies. Prohibitions on cigarette advertising across traditional media and retail outlets, combined with rising public health awareness and anti-smoking measures, limit opportunities for traditional product innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Poland?
- Which are the leading brands in Cigarettes in Poland?
- How are products distributed in Cigarettes in Poland?
- Which category is the most heavily taxed in Poland?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Poland?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Poland - Category analysis
KEY DATA FINDINGS
Cigarette sales see modest growth in 2024
Philip Morris continues to hold sway
Convenience stores lead cigarette sales while discounters show rapid growth
Premium cigarettes will show greatest resilience amid falling overall demand
Tobacco companies will face further challenges
Regulatory changes will drive innovation
Taxation rates
Average cigarette pack price breakdown
Tobacco in Poland - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
-
- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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