PROSPECTS AND OPPORTUNITIES
Cigarettes compete with alternative products despite ban
Cigarette volume sales are projected to decline further in Thailand over the forecast period. Despite the government's strong efforts to ban e-vapour products, the efficacy of these measures seems to be only temporary.
Pricing remains an important determinant of brands’ performance
Thailand’s cigarette market is becoming increasingly competitive, with fluctuating retail prices and greater price-sensitivity affecting consumer behaviour. Imported brands are gaining traction, especially those offering innovative features and modern designs that appeal to younger smokers.
Flavoured cigarettes benefit from current e-cigarettes ban
The ongoing ban on e-cigarettes has indirectly boosted demand for flavoured cigarette products, such as Marlboro Purple X, Marlboro Arctic, iScore Max, iScore 2C, Mevius Option, and other similar offerings available on retail shelves. These products appeal to consumers seeking a more aromatic or mentholated smoking experience, characteristics often associated with e-cigarettes.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Thailand?
- Which are the leading brands in Cigarettes in Thailand?
- How are products distributed in Cigarettes in Thailand?
- Which category is the most heavily taxed in Thailand?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Thailand?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Thailand - Category analysis
KEY DATA FINDINGS
Rising prices and availability of cigarette alternatives create challenges for legal cigarettes
Tobacco Authority of Thailand focuses on economy brands to appeal to price-sensitive consumers
Small local grocers continue to focus on price-sensitive consumers seeking flexible and affordable purchase options
Cigarettes compete with alternative products despite ban
Pricing remains an important determinant of brands’ performance
Flavoured cigarettes benefit from current e-cigarettes ban
Taxation rates
Average cigarette pack price breakdown
Tobacco in Thailand - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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