PROSPECTS AND OPPORTUNITIES
Strong population growth will underpin growth in retail volume sales
Retail volume sales of cigarettes will rebound slightly in 2025 and exhibit modest growth over the forecast period as a whole. This will be a considerable improvement from the decline seen in the review period.
Flavour capsule cigarettes will continue to grow in popularity – unless regulators intervene
Flavour capsule cigarettes are expected to continue to grow in popularity during the forecast period. As economic conditions improve, consumer demand for these products is expected to increase.
New product development will remain focused on flavour capsule cigarettes
During the review period, new product development has largely been focused on flavour capsule cigarettes and slim/super-slim cigarettes, and this trend is expected to persist into the forecast period, with more sophisticated flavour delivery likely to be the focus of innovation. However, since such products are often premium or super-premium, it is expected that there will be a movement towards introducing more affordable variants, which will help to widen the reach of such cigarettes.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Nigeria?
- Which are the leading brands in Cigarettes in Nigeria?
- How are products distributed in Cigarettes in Nigeria?
- Which category is the most heavily taxed in Nigeria?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Nigeria?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Nigeria - Category analysis
KEY DATA FINDINGS
Rampant inflation leads some to trade down to cheaper brands
Leader British American Tobacco (Nigeria) Ltd faces increased competition from economy brands
Small local grocers dominate distribution, but supermarkets are a growing presence
Strong population growth will underpin growth in retail volume sales
Flavour capsule cigarettes will continue to grow in popularity – unless regulators intervene
New product development will remain focused on flavour capsule cigarettes
Taxation rates
Average cigarette pack price breakdown
Tobacco in Nigeria - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Cigarettes research and analysis database.
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