PROSPECTS AND OPPORTUNITIES
Trading down to sustain modest growth of legal cigarettes
Over the forecast period, retail volume sales of cigarettes in Malaysia are set to record a 2% CAGR to reach 7.9 billion sticks.
Complexity of tax reforms to prevail
The impact of taxes on cigarettes in Malaysia is expected to remain a critical factor influencing consumer behaviour and market dynamics. As the shift from mid-price to economy cigarettes continues, driven by persistent illicit activity and cost-of-living pressures, price sensitivity will play a pivotal role in purchasing decisions.
Cigarette innovation will remain limited as major players increase investment in developing alternative products
Potential innovation in cigarettes in Malaysia is expected to remain limited over the forecast period, as major tobacco companies continue to focus their investments on competing categories such as e-vapour products and heated tobacco. For instance, British American Tobacco is anticipated to further develop its presence in e-vapour products with its Vuse brand, while Philip Morris is expected to consolidate its position in heated tobacco with the introduction of TEREA sticks.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Malaysia?
- Which are the leading brands in Cigarettes in Malaysia?
- How are products distributed in Cigarettes in Malaysia?
- Which category is the most heavily taxed in Malaysia?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Malaysia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Malaysia - Category analysis
KEY DATA FINDINGS
Modest volume growth with gains for economy cigarettes
JT International strengthens position against leader British American Tobacco
Small local grocers gains share from convenience stores by offering affordability
Trading down to sustain modest growth of legal cigarettes
Complexity of tax reforms to prevail
Cigarette innovation will remain limited as major players increase investment in developing alternative products
Taxation rates
Average cigarette pack price breakdown
Tobacco in Malaysia - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging laws
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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