PROSPECTS AND OPPORTUNITIES
Smoking prevalence on a steady decline
Over the forecast, volume sales of cigarettes are expected to decline further, following a similar trend to that of the review period. Traditional cigarette consumption is increasingly associated with older generations, while younger consumers are turning away from the habit, leaving little room for volume growth.
New narrative could drive a faster transition to smoke-free products
The campaign #GuateSinHumo took effect across Guatemala, with several retailers blocking off shelves of traditional cigarette packs, pledging to not sell cigarettes that day. Consumers arriving onsite were surprised at not being able to purchase a pack of cigarettes, but the initiative served as an opportunity to inform consumers about the harmful effects and health risks of traditional cigarette smoking and the alternative products that are available to smokers.
Wider variety of economy flavoured cigarettes expected
Given the ongoing migration to lower-priced cigarettes and the flexibility in the market to market and distribute flavoured cigarette offerings, the economy segment is expected to see an increase in flavoured offerings over the forecast period. In particular, the use of capsule technology, including dual capsules within a single cigarette, is likely to become more widespread.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Guatemala?
- Which are the leading brands in Cigarettes in Guatemala?
- How are products distributed in Cigarettes in Guatemala?
- Which category is the most heavily taxed in Guatemala?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Guatemala?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Guatemala - Category analysis
KEY DATA FINDINGS
Volume sales continue to decline, with illicit trade on the rise
Tabacalera Centroamericana SA leads with its flagship Marlboro brand
Small local independent grocers continue to drive sales in the category
Smoking prevalence on a steady decline
New narrative could drive a faster transition to smoke-free products
Wider variety of economy flavoured cigarettes expected
Taxation rates
Average cigarette pack price breakdown
Tobacco in Guatemala - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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