PROSPECTS AND OPPORTUNITIES
Cigarettes market faces decline amid shift to affordable and perceived reduced-risk products
The Latvian market for cigarettes is expected to continue its gradual volume decline over the forecast period, driven by multiple trends. Chief among these is a clear consumer shift towards more budget-friendly options, including economy brands, large-pack formats, roll-your-own tobacco, and other cost-effective alternatives.
Cross-border trade and counterfeit production will challenge Latvia’s legal tobacco market
Cross-border trade remains a significant issue in Latvia, particularly with neighbouring countries where cigarette prices or taxes differ significantly. These differences create incentives for informal imports that, while not always classified as illicit, undermine the legal domestic market.
Industry will innovate in readiness for regulatory change
Innovation will continue to shape the cigarettes market, with companies increasingly pushing simplified, economy offerings. Moreover, although plain packaging is not yet mandated in Latvia, manufacturers are preparing for potential future regulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Latvia?
- Which are the leading brands in Cigarettes in Latvia?
- How are products distributed in Cigarettes in Latvia?
- Which category is the most heavily taxed in Latvia?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Latvia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Latvia - Category analysis
KEY DATA FINDINGS
Cigarette sales in Latvia continue to decline, in face of shifts in consumer behaviour and mounting regulatory pressures
PMI adapts to market shifts with value-focused portfolio and flexible pricing
Modern grocery retailers dominate sales
Cigarettes market faces decline amid shift to affordable and perceived reduced-risk products
Cross-border trade and counterfeit production will challenge Latvia’s legal tobacco market
Industry will innovate in readiness for regulatory change
Taxation rates
Average cigarette pack price breakdown
Tobacco in Latvia - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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