Volume sales of cigarettes in Kazakhstan are expected to continue to decline over the forecast period, driven by ongoing government regulations, rising excise taxes, and a gradual consumer shift towards healthier lifestyles. Although vaping was officially banned in mid-2024, its impact on the market is expected to persist, as such products remain widely available through illegal channels.
Excise tax increases, rising minimum retail prices, and the ongoing harmonisation of excise rates in Kazakhstan are expected to continue, driving overall price growth and compressing gaps between cigarette price segments. The narrowing difference between premium and mid-priced products, as well as between mid-priced and economy options, is likely to encourage some smokers to slightly increase their spending and trade up to more premium brands.
Currently, Kazakhstan has not implemented a ban on flavoured cigarettes, giving tobacco companies the opportunity to actively innovate and respond to evolving consumer preferences. New flavoured varieties are expected to be a key growth driver - serving not only as attention-grabbing novelties but also as a means of reinvigorating entire brand lines by sparking renewed interest.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsThis report originates from Passport, our Cigarettes research and analysis database.
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