PROSPECTS AND OPPORTUNITIES
Moderate growth expected for cigarettes in China
Over the forecast period, the slow momentum in volume growth reflects a shrinking smoker base in China, but with sustained demand among loyal smokers. Overall sales performance will be negatively impacted by the declining smoking prevalence, driven by aggressive public health campaigns, urban smoking bans, and rising health awareness, particularly among young adults.
Polarisation of consumption is likely to intensify over the forecst period
Polarisation in cigarette consumption will likely intensify over the forecast period, mainly driven by rising health awareness and regulatory change. CNTC is expected to continue reducing the supply of economy cigarettes, encouraging smokers to trade up or quit smoking altogether.
Flavour capsules and slim variants set to drive growth
Innovation will focus on new formats and premium enhancements to counter the stagnation in volume sales over the forecast period. Performance will be impacted by CNTC’s push to expand flavour capsules and slim/superslim variants, targeting younger and health-conscious smokers with reduced-risk options.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in China?
- Which are the leading brands in Cigarettes in China?
- How are products distributed in Cigarettes in China?
- Which category is the most heavily taxed in China?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in China?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in China - Category analysis
KEY DATA FINDINGS
Premiumisation counters the downward trend in smoking prevalence
CNTC holds majority share benefitting from monopoly status
Small local grocers lead distribution as tobacco specialists gain traction
Moderate growth expected for cigarettes in China
Polarisation of consumption is likely to intensify over the forecst period
Flavour capsules and slim variants set to drive growth
Taxation rates
Average cigarette pack price breakdown
Tobacco in China - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Cigarettes research and analysis database.
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