PROSPECTS AND OPPORTUNITIES
Low growth propects for cigarettes amid rising prices
In Morrocco, the forecast period will begin with another round of cigarette tax hikes, primarily targeting economy and standard brands, as the government looks to narrow the price gap with premium options. This increase will disproportionately affect low- to middle-income earners, as the price of even the cheapest pack of cigarettes is expected to rise above MAD30.
Rising taxation will exert futher pressure
Taxation will be a major focus during the forecast period, as the Moroccan government introduces another round of cigarette price increases in early 2025, with the steepest hikes affecting entry-level brands. Prices for some cigarette packs are set to rise by up to MAD2.
Consumer shift towards e-vapour products and illicit cigarettes
Throughout the review period - and particularly in 2024 - there was a noticeable shift in consumer behaviour, with some smokers turning to e-vapour products and others resorting to illicit cigarettes. This trend is expected to accelerate over the forecast period, driven by rising cigarette prices and ongoing tax hikes.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Morocco?
- Which are the leading brands in Cigarettes in Morocco?
- How are products distributed in Cigarettes in Morocco?
- Which category is the most heavily taxed in Morocco?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Morocco?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Morocco - Category analysis
KEY DATA FINDINGS
Continued decline amid competition from e-vapour products
Société Marocaines des Tabacs maintains its lead
Food/drink/tobacco specialists lead distribution
Low growth propects for cigarettes amid rising prices
Rising taxation will exert futher pressure
Consumer shift towards e-vapour products and illicit cigarettes
Taxation rates
Average cigarette pack price breakdown
Tobacco in Morocco - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
-
- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Cigarettes research and analysis database.
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