PROSPECTS AND OPPORTUNITIES
Cigarette consumption will continue to decline in the Philippines
Smoking prevalence in the Philippines will continue to decline over the forecast period, as more consumers shift to closed vaping systems or heated tobacco as an alternative. The unitary excise tax on all cigarettes will further increase the outlay for consumers, driving lower smoking prevalence over the forecast period.
Strategic focus on alternatives will enable incumbents to mitigate falling sales of cigarettes
While Philip Morris Fortune Tobacco Corp and JT International (Philippines) Inc are still able to maintain volume sales in cigarettes, they will continue to transition their businesses and develop heated tobacco through IQOS and Ploom. As there is a unitary tax on cigarettes, incumbent players are likely to shift further away from cigarettes.
Small local grocers will remain key distribution channel whilst illicit trade rises
The forecast period will continue to reflect the relevance of small local grocers in the Philippine market. Even though packs of 20 are the most prevalent format in the market, small local grocers, particularly sari-sari stores, sell cigarettes on a per-stick basis.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Philippines?
- Which are the leading brands in Cigarettes in Philippines?
- How are products distributed in Cigarettes in Philippines?
- Which category is the most heavily taxed in Philippines?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Philippines?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in the Philippines - Category analysis
KEY DATA FINDINGS
Cigarettes witness further decline in retail volume sales
Philip Morris Fortune Tobacco Corp remains category leader
Small local grocers dominate the distribution of cigarettes
Cigarette consumption will continue to decline in the Philippines
Strategic focus on alternatives will enable incumbents to mitigate falling sales of cigarettes
Small local grocers will remain key distribution channel whilst illicit trade rises
Taxation rates
Average cigarette pack price breakdown
Tobacco in the Philippines - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Cigarettes research and analysis database.
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