PROSPECTS AND OPPORTUNITIES
Retail volume is set to remain positive in the early forecast period, however, challenges will increase
Sales of cigarettes are expected to showcase a slight volume increase over the forecast period, boosted by increasing smoking prevalence among women, and those aged 18-24 years, following the ban on flavoured e-vapour products. The most popular category is expected to remain premium products, with brand loyalty being key.
Sales through retail e-commerce may be banned across the forecast period
Further legislation and policy reforms aimed at curbing smoking and tobacco use are expected across the forecast period. In Norway, the government is currently engaged in an ongoing debate over the potential introduction of a ban on retail e-commerce sales of tobacco.
Innovation is set to be limited as companies focus on premiumisation and strategic pricing
A key trend expected to shape the forecast period is a shift in focus from product innovation to profitability strategies. While there is set to be no strong innovation in traditional cigarettes, tobacco companies are set to concentrate on premiumisation, strategic pricing, and improving operational efficiency as means to maximise profitability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Norway?
- Which are the leading brands in Cigarettes in Norway?
- How are products distributed in Cigarettes in Norway?
- Which category is the most heavily taxed in Norway?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Norway?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Norway - Category analysis
KEY DATA FINDINGS
Premium-priced products lead sales despite ongoing price hikes for cigarettes
British American Tobacco Norway retains its lead, however, share is lost to Philip Morris Norway
Discounters lead sales of cigarettes as consumers seek affordable price points
Retail volume is set to remain positive in the early forecast period, however, challenges will increase
Sales through retail e-commerce may be banned across the forecast period
Innovation is set to be limited as companies focus on premiumisation and strategic pricing
Taxation rates
Average cigarette pack price breakdown
Tobacco in Norway - Industry Overview
Tobacco in 2024: The big picture
2024 trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Cigarettes
-
- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!