COMPETITIVE LANDSCAPE
Jewellery landscape remains highly fragmented
Jewellery remained highly fragmented in 2025, with a mix of global and domestic brands competing for share. Pandora Canada Ltd maintained the leading position with a 3% value share, leveraging its presence across both fine and costume jewellery.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Canada?
- Which are the leading brands in Jewellery in Canada?
- How significant is tourism in determining sales and demand for Jewellery in Canada?
- How are COVID-19 and global recession impacting demand for Jewellery in Canada?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Canada - Category analysis
KEY DATA FINDINGS
Fine jewellery dominates value sales as lab-grown diamonds enter the mainstream
Lab-grown diamonds influence value sales growth in jewellery
Sustainable jewellery becoming an important differentiating tool
Local jewellery capitalises on the rising “Buy Canada” sentiment
Sustainability will continue shaping jewellery development over the forecast period
Competition in fine jewellery is expected to intensify as new law comes into effect
The adoption of AI-tool in jewellery will transform customisation
Jewellery landscape remains highly fragmented
Offline retail continues to lead despite rising demand for online offerings
Retaining an omnichannel strategy with further outlet expansion ahead
Personal Accessories in Canada - Industry Overview
Growth drivers, consumer trends, and strategic outlook
Market polarisation continues to widen despite stable economy
Sustainability drives demand for eco-friendly products
The growing resale and rental market is affecting primary sales of luxury goods
Luxury brands to drive growth as high-income consumers rise
Sustainability set to enter the mainstream due to consumers’ expectations
Omnichannel retailing to become increasingly important
Global luxury brands retain the lead despite challenging operating environment
Offline retail continues to lead despite declining share
Retail e-commerce drives sales with convenience and financing options
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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