COMPETITIVE LANDSCAPE
Leading brands maintain dominance through strategic expansion
The jewellery market in India remains moderately concentrated, with the top players holding significant shares. In 2025, Titan Co Ltd maintained its leadership with an 8% share, followed by Malabar Group and Kalyan Jewellers India Pvt Ltd, both with a value share of 5%.
Mergers and acquisitions reshape competitive landscape
In 2025, significant mergers and acquisitions took place, reshaping the competitive landscape. Titan acquired a 67% stake in Dubai-based jewellery retailer Damas, expanding its global footprint in the GCC region.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in India?
- Which are the leading brands in Jewellery in India?
- How significant is tourism in determining sales and demand for Jewellery in India?
- How are COVID-19 and global recession impacting demand for Jewellery in India?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in India - Category analysis
KEY DATA FINDINGS
Introduction of mandatory hallmarking shakes up the market
Consumers adapt to high gold prices with affordable options
Costume jewellery maintains largest share despite price pressures
Lab grown diamonds offer a more ethical and sustainable solution
Affordable luxury and digital engagement fuels growth
Costume jewellery set to maintain its dominance with evolving consumer preferences
Digital transformation and sustainability shape the future of jewellery retail
Leading brands maintain dominance through strategic expansion
Mergers and acquisitions reshape competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce gains traction
Emerging brands drive innovation with a focus on sustainability and digitalisation
Palmonas finding success with Gen Z driving demand for affordable, durable jewellery designs
Mandatory hallmarking boosts demand for certified 9-karat gold
Personal Accessories in India - Industry Overview
Improving economy supports sales of personal accessories in 2025
Rising disposable incomes fuel premiumisation trend
Titan's Jalsa watch epitomises the growing focus on luxury goods
Regulatory measures enhance trust in jewellery
Sales set to benefit from growing base of more affluent consumers
Jewellery set to drive growth with the focus on premiumisation and sustainability
Digital transformation reshapes retail strategies and consumer engagement
D2C brands challenge incumbents in personal accessories
Opportunities emerging from shifts in competitive dynamics
Offline retail leads due to the importance of tactile experiences
Retail e-commerce drives growth with convenience and digital adoption
An omnichannel presence has become essential for retailers
Gen Z drives innovation in jewellery design and sourcing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!