COMPETITIVE LANDSCAPE
Richemont maintains lead despite share erosion
Richemont Korea Ltd held the leading position in jewellery in 2025, accounting for 9% of total value sales, a decline from 10% in 2024. The company's flagship brand Cartier, which accounted for 7% of total jewellery value sales, down from 8%, remains the strongest individual brand in the market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in South Korea?
- Which are the leading brands in Jewellery in South Korea?
- How significant is tourism in determining sales and demand for Jewellery in South Korea?
- How are COVID-19 and global recession impacting demand for Jewellery in South Korea?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in South Korea - Category analysis
KEY DATA FINDINGS
Market polarisation and lab-grown diamonds drive dynamic value growth
Luxury jewellery drives value sales growth despite volume decline
Lab-grown diamonds and polarised metal preferences reshape the market
Sustained growth underpinned by luxury demand and lab-grown diamond penetration
Lab-grown diamonds set to expand beyond wedding jewellery
Domestic industry development gains momentum
Richemont maintains lead despite share erosion
Offline dominance strengthens whilst e-commerce grows in costume jewellery
Personal Accessories in South Korea - Industry Overview
Jewellery drives growth and sustainability credentials gain in importance
Premiumisation weakens as consumers shift from designer bags to alternative products
Changing expectations of Gen Z and Millennials create new growth opportunities
Second-hand luxury platforms gain ground as watches emerge as investment assets
Sustainability becomes a key selling point to appeal to MZ consumers
Writing instruments face structural decline as digital alternatives dominate
Ultra-luxury brands maintain appeal as investment assets whilst mid-tier players seek accessible positioning
Differentiation through customisation, community and material innovation
Polarisation accelerates as luxury concentrates at top whilst mid-tier brands lose ground
Gen Z drives growth in experiential retail through mindful consumption
Sustainability grows as a competitive selling point
Technological sophistication presents a key opportunity
Offline retail dominates
The rise of e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!