COMPETITIVE LANDSCAPE
Pandora extends its lead thanks to its wide appeal across consumer groups
Jewellery in Spain is fragmented, with a mix of global players and local brands competing for share. In 2025, the top manufacturer, Pandora A/S, held a 14% retail value share, followed by Joyería Tous SA with 9%.
Local brands gain ground as challengers compete with incumbents
However, the competitive landscape is undergoing transformation, with small local brands gaining popularity through social media. Smaller brands like San Saru, Arena Roja, Alaha Cult Store, Rigido, Simuero, and La Manso are gaining ground, driven by social media and influencer support.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Spain?
- Which are the leading brands in Jewellery in Spain?
- How significant is tourism in determining sales and demand for Jewellery in Spain?
- How are COVID-19 and global recession impacting demand for Jewellery in Spain?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Spain - Category analysis
KEY DATA FINDINGS
Growth driven by rising incomes, with digital strategies key for future success
Value growth slows as consumers prioritise leisure activities over jewellery purchases
Costume jewellery drives volume sales with affordable options
Influencers shape jewellery trends and drive sales
Social media influencers anticipated to drive sales of jewellery
Costume jewellery expected to remain the largest category in volume terms in 2030
E-commerce and outdoor markets set to drive growth
Pandora extends its lead thanks to its wide appeal across consumer groups
Local brands gain ground as challengers compete with incumbents
Retail e-commerce drives growth with affordable options
Omnichannel presence becomes increasingly important
Personal Accessories in Spain - Industry Overview
Economic factors drive trading down, although affordable luxury also popular
An increasing number of consumers trade down to fast fashion and affordable luxury
Writing instruments performs well in volume terms due to social media and mental health
Influencers drive sales and shape product trends
E-commerce, social media, and greater consumer confidence expected to drive sales
Writing instruments set to remain the largest personal accessories category in volume terms
Social media influencers to shape trends and drive sales
Established brands maintain their lead due to solid reputation and consumer loyalty
Smaller local brands gain ground through social media
Offline retail continues to dominate personal accessories
Retail e-commerce drives up its share of personal accessories
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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