PROSPECTS AND OPPORTUNITIES
Urban lifestyle constraints are forecast to shift NRT from pure cessation to everyday smoking management
Over the forecast period, changing urban lifestyles in India are expected to push NRT beyond its traditional role as a quitting aid toward more frequent use as a smoking management solution. Longer workdays, back-to-back meetings, frequent air travel and increased time spent in public or enclosed spaces are making smoking less practical and socially acceptable.
Tax increases on cigarettes in 2025 is expected to reinforce demand momentum for NRT products
In 2025, India revised its indirect taxation approach for sin goods, placing cigarettes and other tobacco products under a significantly higher tax burden. As part of the broader good and services tax (GST) restructuring, the GST Council shifted cigarettes into the highest 40% GST bracket, replacing the earlier 28% slab and the compensation cess framework.
Rising focus on respiratory and fitness outcomes to reframe the value of NRT
Increasing attention to respiratory health and physical fitness in India is expected to indirectly strengthen demand for NRT smoking cessation aids. As more consumers engage in running, gym training and endurance-based activities, the negative impact of smoking on lung capacity and stamina becomes more immediately visible.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in India?
- Which are the leading brands in NRT Smoking Cessation Aids in India?
- How are products distributed in NRT Smoking Cessation Aids in India?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in India - Category analysis
KEY DATA FINDINGS
Health-driven behavioural shifts drive stronger uptake of NRT in urban India
Competition expands beyond the incumbents as sustainability favours large pharma players
Pharmacies continue to anchor NRT sales, while retail e-commerce expands discovery
Urban lifestyle constraints are forecast to shift NRT from pure cessation to everyday smoking management
Tax increases on cigarettes in 2025 is expected to reinforce demand momentum for NRT products
Rising focus on respiratory and fitness outcomes to reframe the value of NRT
Consumer Health in India - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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