Euromonitor’s Monthly Roundup: October 2024

Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our research experts and robust data platform, Passport.  

Here are your must-read insights for October 2024.  

Top insights  

1. Unlocking Three Types of Consumers to Drive Brand Engagement 

Segmenting your consumers is crucial for effectively targeting the right shoppers. Join our experts to learn how to strengthen customer relationships and expand your audience.

You’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions so you can cater to their preferences. 

2. US 2024 Election: Implications for the Global Economy  

The outcome of the 2024 US election will shape the country’s future fiscal, monetary and trade policies, which influence the growth trajectory of the world’s largest economy whilst having spillover effects globally. Evaluate the economic risks and simulate potential shocks to see beyond uncertainties and prepare contingency plans.  

3. Flavour Trends and Innovation: Classic Flavours with Strongest Staying Power 

In the realm of innovation, companies are perpetually exploring which flavours to incorporate into existing products and which ones to launch with new offerings. Find out which classic flavours consistently stand out.

4. Five Key Snack Trends to Track in 2024-2025 

Global snack sales continue to grow. Though inflation is slowing, and promotions are peaking, challenges persist like the cocoa crisis and consumers’ reassessment of their snack spend. Read about five key trends set to shape the snacks category in the year ahead. 

5. Digital Dining: The FinTech Revolution in Global Foodservice Industry  

Fintech presents transformational opportunities for restaurant operations as the consumer foodservice industry grapples with eroding profit margins and the need to improve the customer journey.  

6. Hacking Growth through E-Commerce in East Asia 

China, Japan and South Korea dominate 40% of global e-commerce. Discover key strategies to navigate East Asia's competitive markets and drive growth for your business. 

COP29: Spotlight on sustainability  

Sustainable transformation: Aligning brand claims with positive change 

How can you navigate the sustainability landscape? 

Try our free claims tracker and preview our sustainability intelligence 

Chart of the month  

Cannabis legalisation remains a hurdle, but the global market continues to expand—reaching USD47.1 billion in 2023.  

Could cannabis consumption impact sales of adjacent products? Keep reading to find out. 

See us on stage 

Shoptalk Fall 

16 October • US 

Join 4,000+ decision makers from the retail sector to explore tangible insights and forge strategic partnerships to grow your business. Use code rbeurom20 for a discount on registration! 

Session: Unlocking retail growth by leveraging Euromonitor’s Retail Reinvention Framework 

Beautyworld Middle East 

29 October • UAE 

Beautyworld Middle East features a diverse presentation of global brands covering the entire supply chain, innovations and products in the industry.  

Session: Arab beauty – The market in the now 

WTM London 

5 November • UK 

WTM London brings together the international leisure travel community—providing inspiration, education, sourcing and benchmarking to travel professionals.​ 

Session: The intersection of entertainment, events and leisure travel 

Stay in the know 

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