Pet care, driven primarily by pet food, faces stable volume consumption growth as, despite economic challenges, spend on pets remains resilient. The human-animal bond is a core strength of the pet care industry.
Cat food is set to lead pet care growth globally over the forecast period, with emerging markets and premiumisation unlocking new value opportunities. While cats will gain ground, dogs – especially small breeds – will continue to drive the bulk of spending. To stay competitive, brands must adopt region-specific strategies that balance innovation in dog food with scalable growth in the cat segment.
