Cross-Industry Trends Shaping Growth Into 2026
2 Dec 25We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.
Euromonitor International
Where is US Apparel and Footwear Headed Amid Relentless Change?
24 Nov 25The US economy has endured years of rising costs, and 2025 brought renewed uncertainty as geopolitical risks and market volatility disrupted recovery. Trade agreements and tariff adjustments with partners like China have offered some relief, but instability has eroded business confidence and weakened consumer sentiment – especially in discretionary categories such as apparel and footwear.
Jitong Li
Vietnam’s Automotive and Mobility Market Accelerates Towards Electrification
13 Nov 25Vietnam is rapidly positioning itself at the forefront of Southeast Asia’s electric mobility revolution. Euromonitor’s latest research reveals that the country is outpacing its regional peers in electric vehicle (EV) adoption, with domestic players VinFast and Xanh SM not only driving the electrification of transport but also reshaping competition by integrating vehicle manufacturing, charging infrastructure, and mobility services.
Arturas Ladyga
The New Nosh: Differentiation in the Peak Calorie Era
30 Oct 25The global FMCG outlook looks to be at an inflection point, with rising input costs, demographic shifts, and the advent of GLP-1 agonists signalling a plateau in global food and beverage consumption. Just as manufacturers are grappling with how to succeed in this shifting landscape, the need for foodservice operators to pivot to new consumer demands is essential. Menus cannot only meet the bare minimum proposition of affordability so how can owners creatively accommodate the nutritional needs of an increasingly wellness-driven populace?
Nik Allen
Trending Topics: Beyond Affordability
24 Sep 25Beyond Affordability is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
An Hodgson
Trending Topics: Cross-Industry Shifts Into 2026
4 Sep 25What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Euromonitor International
Introducing Euromonitor's Trending Topics
4 Sep 25Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Euromonitor International
Five Key Drivers for the Rise of Chinese Electric Vehicle Manufacturers in Southeast Asia
11 Aug 25Chinese electric vehicle (EV) manufacturers are rapidly transforming Southeast Asia’s (SEA) automotive market. It is not only about volume but also influence. With price competitiveness, growing local production, teamwork with influencers, and financial partnerships, Chinese carmakers are reshaping local consumer preferences and redefining competition.
David Zhang
How Businesses Can Thrive by Creating Sustainable Value
24 Jul 25Sustainable value creation is the integration of environmental, social and governance (ESG) issues into business core strategy to create long-term value. This is especially important in the fast-moving consumer goods (FMCG) sector, where market volatility and geopolitical complexity have the potential to impact consumer behaviour and operational resilience. Prioritising sustainability can help businesses to navigate uncertainty, drive uptake, enhance consumer loyalty and secure supply chain stability, contributing to long-term success.
Jorge Zuniga
Loyalty Under Pressure: Navigating Economic Volatility, Tariffs and Consumer Fatigue
30 Jun 25As global economic conditions tighten and consumer behaviour shifts, loyalty programmes across regions are being reimagined to stay relevant and resilient.
Nadejda Popova
Pricing Is Not Sephora’s Achilles' Heel in Beauty E-Commerce
26 Jun 25In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
Rabia Yasmeen
NCA’s 2025 Sweets and Snacks Expo Highlights Products and Purpose
30 May 25This year’s Sweet and Snacks Expo in the US, hosted by the National Confectioners Association, showcased the industry’s enhanced innovation capabilities and refocus on providing value to the consumer. Sensorially stimulating formats, bold and beloved flavours, and purpose-driven dialogue were major takeaways from the show.
Carl Quash III
Value Conscious Snacking Trend on the Rise
11 Apr 25Just as the industry thought it was entering a period of normalisation, following COVID-related declines, supply chain disruptions, and the aftermaths of the cost-of-living crisis, geopolitical pressures and market uncertainty are seemingly the certain things, moving forward. For consumers, this means snacking habits will be tested and manufacturers will need to be more precise, flexible, and aligned with their needs.
Carl Quash III
Why Rethink Food Ingredients Now?
19 Feb 25The world population continues to grow, and nutritional gaps keep deepening. At the same time, conventional agribusiness models relying on a few widely produced crops like corn and wheat face increasing climate challenges and geopolitical tensions. How should ingredient strategies pivot to overcome these challenges?
Karine Dussimon