Cross-Industry Trends Shaping Growth Into 2026
2 Dec 25We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.
Euromonitor International
Trending Topics: Intentional Consumption
26 Sep 25Intentional consumption is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Shane MacGuill
Beyond Possessions: The New Landscape of Luxury
15 Sep 25Luxury is transforming. No longer defined solely by material possessions, it is increasingly shaped by experiences, wellness, and lifestyle integration.
Fflur Roberts
Trending Topics: Cross-Industry Shifts Into 2026
4 Sep 25What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Euromonitor International
Introducing Euromonitor's Trending Topics
4 Sep 25Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Euromonitor International
Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
18 Aug 25Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
Howard Telford
The Impact of GLP-1 Drugs on Food and Beverage Demand
19 Jun 25The use of GLP-1 drugs, which is already exerting a significant impact on the US food and beverage market, is set to rise sharply around the world in 2026. Semaglutide, the active ingredient in drugs like Ozempic, goes off-patent in much of the world that year. This means that millions of people are going to change how they eat and drink in the coming years, with significant impacts on the food and drink industry.
Matthew Barry
Value Conscious Snacking Trend on the Rise
11 Apr 25Just as the industry thought it was entering a period of normalisation, following COVID-related declines, supply chain disruptions, and the aftermaths of the cost-of-living crisis, geopolitical pressures and market uncertainty are seemingly the certain things, moving forward. For consumers, this means snacking habits will be tested and manufacturers will need to be more precise, flexible, and aligned with their needs.
Carl Quash III
The Landscape of Cell-Cultured Meat is Shifting
3 Apr 25Cell-cultured meat has been variously touted as a solution to world hunger, a fix for the climate crisis, an alternative to animal slaughter and a guarantee of food security. At the same time, however, others see it as an unnatural and potentially dangerous addition to what we eat.
Tom Rees