Across Europe, there is a noticeable demand for transparency on the ingredients list and ingredients sourcing in pet snacks and treats, and many companies are rising to this demand. IAMS launched Naturally, an 100 percent meat-based product that has it's ingredients clearly listed on the label. In Italy, Bisco Dog brand not only calls out its locally sourced ingredients on the pack, but also highlights Omega-3 fortification. Finally, Mediterranean Natural brand Serrano calls out GMO-free, high digestibility and gluten free on its packaging.
Home Products
Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.
Find content by
Authenticity in European Pet Snacks and Treats
1/3/2021
Share:
Explore More
Shop Our Reports
Decoding Gen Alpha as Asia’s Next Growth Engine
The rise of Gen Alpha in Asia is redefining consumer behaviour, with a focus on ultra-convenience, digital integration, and health and wellbeing, creating…
View ReportEmerging Substances and the Rise of Transgressive Wellness
Spurred by macro uncertainty and the cross-pollination of clinical, illicit and wellbeing trends, transgressive wellness is prompting consumers to re-examine…
View ReportWhere Consumers Shop for Home and Garden
Home and garden retail faces stagnant demand while consumers shift between offline experience and fast growing e commerce. Omnichannel, AI tools, social…
View Report