Changing the Consumption Patterns of Dairy Products in Europe

Changing expectations on when and how products are consumed is a valuable way for companies to generate interest among consumer groups. In the yoghurt category, European companies such as Q focus on indulgence while still being healthy. The Biotiful brand in the UK has developed Kefir shots, meant to be consumed quickly on the go. Finally, Ukranian brand Galycina provides a modern look to Kefir, with a an advertising campaign that speaks to younger consumers.