Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

Why Megatrends Matter for Business

5/8/2023
Isabella  Milne  Profile Picture
Isabella Milne Bio
Radhika Singal Profile Picture
Radhika Singal Bio
Kirsten  Kozarits  Profile Picture
Kirsten Kozarits  Bio
Share:
What are megatrends? And why should you pay attention to these shifts?
 
Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans. 
Take a look at our global consumer trends for the year

Explore More

Shop Our Reports

Global Economic Forecasts: Q2 2026

The Strait of Hormuz blockage is the defining economic shock of 2026, severing a critical energy corridor and driving oil prices sharply higher. Global growth…

View Report

Building Market Resilience: Applying Crisis Learnings to the Iran War

The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…

View Report

Economies and Consumers in 2026

In 2026, global business will navigate resilient but restrained growth amid shifting trade, persistent cost pressures, and ongoing geopolitical and climate…

View Report
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More