Market Research In ActionReady to harness the power of data analytics and insights? Market research is your gateway to unlocking worlds of opportunity. You’ll find practical solutions, applications and tips for your growth strategies.
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Here are your must-read insights for February 2025.
Explore how your business can better understand consumer behaviour by mapping and measuring need states—an underlying motivation that drives purchasing decisions.
Read about the five consumer trends that could impact your business this year. Stay informed of shifting behaviours to adapt, innovate and remain competitive in a rapidly evolving landscape.
Sustainability is no longer just a trend but a fundamental driver of innovation across industries. Gain valuable insights into how businesses can leverage sustainable practices to stay competitive, meet consumer expectations and create long-term value.
With rapid growth and unique business models, Temu, Shein and TikTok Shop are reshaping the US e-commerce landscape. Read on to learn about their strategies, market impact and what their rise means for consumers and competitors.
BIOFACH is the destination for pioneers and newcomers who share their passion for organic food and the organic market and want to exchange ideas with like-minded people along the entire value chain.
[Session] How evolving consumer preferences are shaping the future of organic and sustainable products
INNOCOS Miami is a gathering of longevity clinics and institutes, wellness centres and beauty & wellness brands—all converging to foster collaborations, inspire innovations and strengthen the vital connection between beauty and health.
[Session] The business of wellness: Evolving growth and innovation concepts
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Procter & Gamble is the fifth biggest fmcg company in the world, leading the home care and tissue and hygiene industries and ranking second in beauty and…
Omnichannel will dominate eyewear retail in 2026, blending digital and physical for convenience. Optical stores will remain key for trust and service, while…
This report outlines five forces currently shaping consumer health. The first three are growth drivers, with new audiences fuelling protein demand, beauty…
