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Euromonitor’s Monthly Roundup: February 2025

2/6/2025
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Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our research experts and robust data platform, Passport. 

Here are your must-read insights for February 2025. 

Top insights 

1.    Mapping and Measuring Need States Across FMCG 

Explore how your business can better understand consumer behaviour by mapping and measuring need states—an underlying motivation that drives purchasing decisions. 

2.    What Are The Top Consumer Trends in 2025?

Read about the five consumer trends that could impact your business this year. Stay informed of shifting behaviours to adapt, innovate and remain competitive in a rapidly evolving landscape.

3.    The Future of Mindful Drinking in Modern Markets

This video explores the growing mindful drinking movement, highlighting how consumer preferences are shifting towards low- and no-alcohol options.

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4.    [Infographic] The Global Apparel and Footwear Industry

This infographic highlights recent trends in apparel and footwear and Euromonitor's projections for the industry. 

5.    Sustainability is a Baseline for Innovation

Sustainability is no longer just a trend but a fundamental driver of innovation across industries. Gain valuable insights into how businesses can leverage sustainable practices to stay competitive, meet consumer expectations and create long-term value.

6.    The Emerging Power of Temu, Shein and TikTok Shop in US E-commerce

With rapid growth and unique business models, Temu, Shein and TikTok Shop are reshaping the US e-commerce landscape. Read on to learn about their strategies, market impact and what their rise means for consumers and competitors.

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Chart of the month

Chart of the Month Feb 2025

See us on stage

BIOFACH • 11 February • Germany

BIOFACH is the destination for pioneers and newcomers who share their passion for organic food and the organic market and want to exchange ideas with like-minded people along the entire value chain.

[Session] How evolving consumer preferences are shaping the future of organic and sustainable products



INNOCOS Miami
• 23 February • US

INNOCOS Miami is a gathering of longevity clinics and institutes, wellness centres and beauty & wellness brands—all converging to foster collaborations, inspire innovations and strengthen the vital connection between beauty and health.

[Session] The business of wellness: Evolving growth and innovation concepts

Popular reports

•    Apparel and Footwear in the US
•    Coffee in Malaysia
•    Credit Cards in the UAE
•    Dietary Supplements in Saudi Arabia
•    World Market for Beauty and Personal Care

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Missed our roundup from last month? Here’s your quick recap. 

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