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Here are your must-read insights for May 2025.
Top insights
1. [Opportunity Minded] Do You Need to Rethink Consumer Segmentation?
Effective consumer segmentation starts with the right data. Improve your approach with actionable insights from this episode of Opportunity Minded.
2. Trump Tariffs and Trade Tensions: Preparing Your Business for Shifts
Trump’s tariffs are reshaping international trade, disrupting supply chains and creating challenges for businesses.
How could this impact your company? And what can you do to adapt to evolving regulations? Find out in this 6-minute video.
3. Decoding Digital Footprints: Mining Clickstream Data for Loyalty Insights
Retailers are under pressure to make loyalty programmes more effective, personalised and responsive to shopper behaviour in real time.
One of the most powerful tools emerging in this space is standardised clickstream data, which reveals where shoppers are browsing on their path to purchase across retailers.
4. [Euromonitor & Semrush] The State of FMCG E-commerce
Uncover the trends, challenges and opportunities defining the current FMCG e-commerce landscape.
5. Why Nostalgic Toys Are Making a Big Comeback
Nostalgia has become a powerful force in consumer behaviour, particularly in the toys and games industry. A growing demographic of adults, often referred to as kidults, are fuelling demand for retro and classic toys.
6. The Future of Wearables: From Fitness Trackers to Smart rings and Glasses
The wearables market is poised to hit USD50 billion by 2029. New form factors, such as smart headsets and rings, are set to revolutionise the industry, offering unique opportunities for differentiation and market expansion.
The escalating global climate crisis and heightened scrutiny from regulators and consumers underscore the necessity for action. Here are three sustainability trends for the year ahead.
8. Monitoring New Launches to Spot High-potential Products
In a crowded market, knowing which innovations truly resonate is crucial. Tracking new product development allows companies to identify emerging opportunities, assess competitor strategies and align internal development efforts with real-time market shifts.
Chart of the Month
See us on stage
Vitafoods Europe • 22 May • Spain
Vitafoods Europe gathers a truly global audience across four sectors covering the entire nutraceutical supply chain, offering businesses a platform to thrive and forge long-term collaborations.
[Session] Unlocking innovation and growth through metabolic health
THAIFEX Anuga Asia • 27 May • Thailand
THAIFEX – Anuga Asia extends the Anuga experience to Asia, focusing on food and beverages, foodservice and food technology. This event boasts nine trade shows, 11 trend topics, special shows and supporting programmes spanning the entire industry value chain.
[Session] Food and drinks in the coming era of food insecurity
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