COMPETITIVE LANDSCAPE
Leading brands maintain dominance in a fragmented market
The hosiery market in Norway is fragmented, with multiple players competing for share. In 2025, the top companies in the hosiery market were Pierre Robert Group AS, Janusfabrikken AS, Active Brands AS, and H&M Hennes & Mauritz AS, among others.
Niche brands capitalise on sustainability and performance features
The hosiery market in Norway saw a growing presence of niche brands emphasising sustainability and performance features. Brands like Norse Projects, with its Ebbe Sport Sock, targeted consumers looking for premium-styled, functional everyday socks.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Norway?
- Where is future growth expected to be most dynamic?
Hosiery in Norway - Category analysis
KEY DATA FINDINGS
Stable performance for hosiery
Low-cost multi-packs drive sales in a commoditised market
Brand fragmentation shapes market dynamics
Sustainable materials drive innovation in everyday hosiery
Stable demand driven by multi-packs and niche segments
Niche brands capitalise on performance features and sustainability
E-commerce and product innovation to drive value growth
Leading brands maintain dominance in a fragmented market
Niche brands capitalise on sustainability and performance features
Low-cost chains and grocery retailers dominate sales
Niche brands capitalise on sustainability and performance features online
Apparel and Footwear in Norway - Industry Overview
Steady growth for apparel and footwear
Apparel and footwear delivers modest value growth
Sportswear sees dynamic growth through digital channels
Sustainability drives innovation through bold storytelling
Mid-segment brands lead market polarisation
Omnichannel experiences to evolve with technological advances
Sustainability to shape the future of the market
Low-cost and premium brands drive market polarisation
Brands leverage social media to positive effect
Store-based retail leads with e-commerce driving growth
E-commerce continues to gain traction with omnichannel retailing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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