COMPETITIVE LANDSCAPE
Mixue Group strengthens its leading position
Mixue Group remained the clear leader in street stalls/kiosks by value in 2025, and recorded another healthy increase in its share of total sales. The company continued to benefit from the aggressive expansion of its eponymous franchise, which is focused on tea and ice cream and dwarfs all others in this category in terms of outlet numbers.
Cotti Coffee and Good me are the best performing brands in value growth terms
Cotti Coffee was by far the most dynamic brand within street stalls/kiosks in current value growth terms in 2025. The low entry barriers and greater flexibility afforded by its "partner-led" franchise model continued to support the rapid expansion of its outlet network across China.
Chained operators retain largest share of total value sales
Chains continued to claim the lion’s share of street stalls/kiosks current value sales in 2025. The average spend per transaction for chained operators is higher due to factors such as busier locations, competitive pricing policies, faster new product development cycles and trusted reputations for quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Street Stalls/Kiosks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Street Stalls/Kiosks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Street Stalls/Kiosks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Street Stalls/Kiosks in China?
- Which are the leading brands in Street Stalls/Kiosks in China?
- How are multinational and local operators competing and expanding in China?
- How are consumer lifestyle trends and eating habits shaping Street Stalls/Kiosks in China?
- How is the Street Stalls/Kiosks industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Street Stalls/Kiosks in China? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Street Stalls/Kiosks in China - Category analysis
KEY DATA FINDINGS
Busier lifestyles and increased budget-consciousness boost trade
Drinks continue to generate lion’s share of total value sales
Delivery platform price war fuels growth of street stalls/kiosks
More operators extend opening hours and embrace 24/7 models
Convenience and cheaper menu prices will remain key selling points
Easing of delivery price war likely to contribute to greater consolidation
Tea specialists will continue to expand their coffee menus
Mixue Group strengthens its leading position
Cotti Coffee and Good me are the best performing brands in value growth terms
Chained operators retain largest share of total value sales
Consumer Foodservice in China - Industry Overview
Trade remains resilient despite market-wide slowdown
KEY DATA FINDINGS
Average spend per foodservice transaction shrinks in 2025
Delivery is the fastest growing fulfilment channel
Subscription-style loyalty programmes gain popularity
Value-seeking consumer behaviour will bring greater consolidation and polarisation
Regional cuisine, localisation and healthier choices will be key areas for innovation
Sustainability credentials set to become a more important point of competition
Yum! Restaurants China Co Ltd retains overall market lead in value terms
Ye Gelato is the most dynamic foodservice brand in 2025
Chained players increasingly focused on expansion into low-tier cities
Independents continue to lose ground to chained operators
DISCLAIMER
The following categories and subcategories are included:
Street Stalls/Kiosks
- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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