PROSPECTS AND OPPORTUNITIES
Expansion of international players will drive growth
Street stalls/kiosks are set to experience healthy growth in Malaysia in terms of both constant value sales (2024 prices) and number of outlets, albeit at a slower pace than during the review period. This will be partially driven by the expansion plans of international chains, with tea drink brands from China, such as Beutea, Chagee, Mixue, Heytea, and Tea Expert, rapidly gaining traction.
Growing consumer demand for enhanced experiences
As consumer expectations rise, many street stalls and kiosks in Malaysia are evolving to meet the demand for more comfortable and sociable dining experiences. This shift includes the introduction of seating areas, allowing customers to sit, relax, and enjoy their drinks at their leisure.
Players will diversify their offerings to attract new customers
In response to rising competition, street stalls and kiosks in Malaysia are expected to diversify their product offerings. In 2024, Malaysia witnessed the emergence of several new street stall concepts, such as Ben's Cookies and All About Chew, both selling freshly baked cookies.
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Overview:
Understand the latest market trends and future growth opportunities for the Street Stalls/Kiosks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Street Stalls/Kiosks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Street Stalls/Kiosks in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Street Stalls/Kiosks in Malaysia?
- Which are the leading brands in Street Stalls/Kiosks in Malaysia?
- How are multinational and local operators competing and expanding in Malaysia?
- How are consumer lifestyle trends and eating habits shaping Street Stalls/Kiosks in Malaysia?
- How is the Street Stalls/Kiosks industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Street Stalls/Kiosks in Malaysia? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Street Stalls/Kiosks in Malaysia - Category analysis
KEY DATA FINDINGS
Street stalls/kiosks see dynamic growth in 2024, fuelled by popularity of tea-based offerings
China-influenced street stalls/kiosks gain traction
Consumers seek value-for-money meals as a result of rising cost of living
Expansion of international players will drive growth
Growing consumer demand for enhanced experiences
Players will diversify their offerings to attract new customers
Consumer Foodservice in Malaysia - Industry Overview
Conflict from Israel-Hamas War impact the performance of consumer foodservice in Malaysia in general
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Street Stalls/Kiosks
- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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