COMPETITIVE LANDSCAPE
Myungrang Hot Dog loses traction as value positioning shifts
Myungrang Hot Dog, once famous nationwide for its KRW1,000 cheese hot dogs, faced growth challenges in 2025. Owned by Myung Rang Inc, the brand that had once rapidly expanded both domestically and internationally through social media and word of mouth, has confronted a mix of issues in recent years including declining profitability, franchisee conflicts, and quality controversies.
Unmanned bakeries boosts performance of other players
In 2025, others witnessed the most dynamic growth while other players largely posted negative sales. Unmanned bakeries with kiosk payments are gaining popularity in South Korea, reflecting the influence of technology on the competitive landscape.
Chained street stalls/kiosks leverage partnerships with food manufacturers
Chained street stalls/kiosks hold a larger value sales share than independent companies. Even though consumers choose street stalls and kiosks for their low prices, product quality remains a key factor in an era where tastes are becoming more sophisticated.
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Overview:
Understand the latest market trends and future growth opportunities for the Street Stalls/Kiosks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Street Stalls/Kiosks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Street Stalls/Kiosks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Street Stalls/Kiosks in South Korea?
- Which are the leading brands in Street Stalls/Kiosks in South Korea?
- How are multinational and local operators competing and expanding in South Korea?
- How are consumer lifestyle trends and eating habits shaping Street Stalls/Kiosks in South Korea?
- How is the Street Stalls/Kiosks industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Street Stalls/Kiosks in South Korea? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Street Stalls/Kiosks in South Korea - Category analysis
KEY DATA FINDINGS
Moderate growth as consumer preferences evolve
Popularity of affordable street snacks drives growth
Increasing demand among foreign visitors
Changing diets negatively impact sales of tanghulu
Modest outlook for street stalls/kiosks
Convenience stores pose threat to street stalls/kiosks
Increasing reliance on kiosks is anticipated
Myungrang Hot Dog loses traction as value positioning shifts
Unmanned bakeries boosts performance of other players
Chained street stalls/kiosks leverage partnerships with food manufacturers
Consumer Foodservice in South Korea - Industry Overview
Lacklustre performance reflects weak purchasing power
KEY DATA FINDINGS
Economic headwinds eat into revenue performance
Restaurants roll out direct to consumer initiatives
Experiential offerings and loyalty programmes gain traction
Modest outlook for consumer foodservice
Automation and AI are embraced to enhance efficiency and reduce labour costs
Sustainability and focus on Gen Z/Alpha
Starbucks Coffee Korea maintains its lead
Ashley’s family restaurant strikes chord with price sensitive consumers
International foodservice brands enter South Korea
Chained foodservice operators strengthen position
Cost pressures drive roll-out of compact store formats
DISCLAIMER
The following categories and subcategories are included:
Street Stalls/Kiosks
- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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