COMPETITIVE LANDSCAPE
Clear brand identity enables KOI Thé and Li Ho to thrive amid intensifying competition
KOI Thé remains the market leader in Singapore’s street stall/kiosks category, supported by strong brand equity and its signature Golden Pearl bubble tea, which continues to anchor loyalty through consistent texture and quality. Positioned as a premium yet familiar choice, KOI sustains steady demand even as competition intensifies.
Mixue strengthens the ultra-value segment with rapid outlet expansion
Mixue stands out as one of the fastest-growing operators in Singapore’s street stalls/kiosks category, driven by an ultra-affordable price strategy that remains highly unusual in a market shaped largely by mid-priced beverage chains and premium indulgence concepts. Its core offerings - such as the SGD1 soft-serve cone and fruit teas priced around SGD3 - provide exceptional value relative to prevailing category norms.
Rising costs reinforce the structural advantage of chained operators
Rising operational costs remained a defining challenge in 2025, further widening the gap between chained operators and independent hawkers. Increases in rental rates, utilities and manpower expenses placed sustained pressure on small operators, many of whom continued to struggle with staffing constraints and narrower margins.
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Overview:
Understand the latest market trends and future growth opportunities for the Street Stalls/Kiosks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Street Stalls/Kiosks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Street Stalls/Kiosks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Street Stalls/Kiosks in Singapore?
- Which are the leading brands in Street Stalls/Kiosks in Singapore?
- How are multinational and local operators competing and expanding in Singapore?
- How are consumer lifestyle trends and eating habits shaping Street Stalls/Kiosks in Singapore?
- How is the Street Stalls/Kiosks industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Street Stalls/Kiosks in Singapore? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Street Stalls/Kiosks in Singapore - Category analysis
KEY DATA FINDINGS
Strong traditional role, but a challenging environment
Resilient role of street stalls/kiosks in Singapore’s food landscape
Bubble tea remains the most dynamic category with the opening of more outlets
Value-for-money and portion satisfaction continue to drive Stuff’d’s strong performance
Positive headwinds driving growth for street stalls/kiosks
Delivery and takeaway redefining street stalls/kiosks experience
Growing labelling requirements expected to accelerate demand for healthier options
Clear brand identity enables KOI Thé and Li Ho to thrive amid intensifying competition
Mixue strengthens the ultra-value segment with rapid outlet expansion
Rising costs reinforce the structural advantage of chained operators
Consumer Foodservice in Singapore - Industry Overview
Stability in a challenging environment
KEY DATA FINDINGS
Customer spending shapes a more selective foodservice recovery in 2025
Convenience-led fulfilment gains momentum with delivery and takeaway reshaping routine consumption
Experiences and loyalty programmes emerge as key levers for differentiation in a value-conscious market
Foodservice growth expected to remain modest as consumers stay value conscious
Innovation shifts toward fulfilment efficiency, leaner formats and operational simplification
Health and transparency expected to gain influence as sustainability progresses more gradually
McDonald’s maintains market leadership through scale, value positioning and strong digital engagement
International brands: Chagee, Luckin Coffee and Mixue stand out as the most dynamic operators in 2025
International brands continue to enter and expand, intensifying competitive pressure across categories
Independents face mounting cost pressures and operational strain
Chains strengthen their competitive advantage through scale, supply coordination and system-led innovation
DISCLAIMER
The following categories and subcategories are included:
Street Stalls/Kiosks
- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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