COMPETITIVE LANDSCAPE
Snow King Global strengthens leadership through aggressive expansion and value positioning
Snow King Global Co Ltd remained the leading company in street stalls/kiosks in 2025, supported by the continued expansion of its Mixue brand. Mixue’s rapid growth has been driven by its strong value positioning, offering affordable products that appeal to price-sensitive consumers.
KOI Thé expands strategically while maintaining premium brand positioning
KOI Thé Vietnam Co Ltd was the most dynamic company in 2025, reflecting strong expansion and brand development. The company focused on controlled expansion, prioritising quality and brand image.
Independent operators remain dominant but face increasing structural pressure
Independent operators continued to dominate in terms of outlet numbers and overall presence. Their strong local integration and community relationships support stable consumer demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Street Stalls/Kiosks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Street Stalls/Kiosks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Street Stalls/Kiosks in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Street Stalls/Kiosks in Vietnam?
- Which are the leading brands in Street Stalls/Kiosks in Vietnam?
- How are multinational and local operators competing and expanding in Vietnam?
- How are consumer lifestyle trends and eating habits shaping Street Stalls/Kiosks in Vietnam?
- How is the Street Stalls/Kiosks industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Street Stalls/Kiosks in Vietnam? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Street Stalls/Kiosks in Vietnam - Category analysis
KEY DATA FINDINGS
Affordable and convenient formats support steady value growth
Widespread availability and affordability underpin category resilience
Franchising accelerates expansion of chained street stalls/kiosks
Take-away and delivery remain structurally dominant fulfilment channels
Cultural importance and affordability ensure continued long-term relevance
Delivery and takeaway continue expanding alongside digitalisation
Regulatory tightening accelerates formalisation and structural transformation
Snow King Global strengthens leadership through aggressive expansion and value positioning
KOI Thé expands strategically while maintaining premium brand positioning
Independent operators remain dominant but face increasing structural pressure
Consumer Foodservice in Vietnam - Industry Overview
Consumer foodservice benefits from tourism recovery and strong eating-out culture
KEY DATA FINDINGS
Inflationary pressure tempers recovery in 2025
Delivery strengthens its role in fulfilment
Experience and loyalty programmes drive differentiation
Stable growth supported by tourism and structural demand
Cloud kitchens gain momentum as value and convenience converge
Sustainability emerges as a competitive differentiator
Golden Gate Trade & Services JSC retains leadership through scale and diversification
Katinat Saigon Kafe JSC stands out as the most dynamic player
New entrants intensify competition in specialist beverages
Independent operators retain dominance amid competitive pressure
Innovation reshapes operational and customer engagement models
DISCLAIMER
The following categories and subcategories are included:
Street Stalls/Kiosks
- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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