COMPETITIVE LANDSCAPE
Sushi Daily scales aggressively and strengthens omnichannel execution
Sushi Daily, operated by KellyDeli, remained the leading player in Italy’s street stalls/kiosks in 2025. Share gains were driven by expansion and sustained consumer interest in Asian cuisine, supported by a strong footprint in high-traffic environments.
Bobble Bobble accelerates as bubble tea becomes mainstream
Bobble Bobble emerged as the most dynamic brand in Italy’s street stalls/kiosks in 2025. Strong outlet expansion and rising popularity of bubble tea among younger consumers drove this momentum.
Independents remain the majority, with food trucks driving experiential growth
Independent street stalls/kiosks continued to represent the vast majority of operators in Italy in 2025. While independents were outperformed by chains, largely due to chain expansion, they still delivered positive performance during the year, supported by the growing relevance of gourmet street food - most visibly through food trucks.
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Overview:
Understand the latest market trends and future growth opportunities for the Street Stalls/Kiosks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Street Stalls/Kiosks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Street Stalls/Kiosks in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Street Stalls/Kiosks in Italy?
- Which are the leading brands in Street Stalls/Kiosks in Italy?
- How are multinational and local operators competing and expanding in Italy?
- How are consumer lifestyle trends and eating habits shaping Street Stalls/Kiosks in Italy?
- How is the Street Stalls/Kiosks industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Street Stalls/Kiosks in Italy? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Street Stalls/Kiosks in Italy - Category analysis
KEY DATA FINDINGS
Street stalls/kiosks gains relevance as budgets tighten and on-the-go occasions expand
Budget pressure and convenience lift 2025 performance
Chained expansion reshapes the channel, while online takeaway remains limited
Multi-channel execution expands among leaders, signalling a gradual shift
Street stalls/kiosks as affordable eating-out substitute
Online takeaway and delivery are likely to gain relevance as competition intensifies
Communication investment to become more decisive within increasingly crowded channel
Sushi Daily scales aggressively and strengthens omnichannel execution
Bobble Bobble accelerates as bubble tea becomes mainstream
Independents remain the majority, with food trucks driving experiential growth
Consumer Foodservice in Italy - Industry Overview
Demand pressure reshapes channel mix, favouring value-led formats
KEY DATA FINDINGS
Limited-service restaurants gain momentum, full-service restaurants lose footfall
Fulfilment diverges by channel as online ordering expands
Loyalty schemes and convenience-led offers gain traction
Trading down remains structural feature, keeping limited-service restaurants in focus
Dark kitchens will become more industrialised, strengthening delivery-led supply
Sustainability and technology adoption to accelerate, with chains moving first
McDonald’s stays ahead, while Autogrill expands through travel hubs and hybrid concepts
Multinationals benefit from widening networks
Technology becomes clearer differentiator as chains invest more heavily
Independents remain dominant in outlet terms, with chains gaining share through scale and execution
Delivery-led models grow in relevance, while hybrid formats broaden location strategies
DISCLAIMER
The following categories and subcategories are included:
Street Stalls/Kiosks
- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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