PROSPECTS AND OPPORTUNITIES
Urbanisation and economic stability to support growth
Nigeria’s growing population and accelerating urban migration, especially into tier-2 and tier-3 cities, will provide strong expansion potential for supermarkets over the forecast period. As economic conditions stabilise and consumer confidence improves, supermarkets will be well placed to attract middle-income households seeking convenient and varied shopping experiences.
Local players to benefit from market familiarity
Nigeria’s unique socio-economic environment continues to favour local operators with a nuanced understanding of market dynamics. Backed by ongoing reforms and government investments to stimulate local production – such as the African Development Bank’s support of agro-industrial projects – domestic retailers are expected to further enhance their private label capabilities and widen their appeal.
Digital innovation to enhance supermarket competitiveness
Digitalisation will remain a key driver of supermarket performance, particularly in urban areas with high concentrations of digitally native consumers. More retailers are expected to adopt a phygital strategy that merges digital convenience with in-store trust and engagement.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Nigeria?
- Which are the leading retailers in Supermarkets in Nigeria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Nigeria - Category analysis
KEY DATA FINDINGS
Supermarkets gain ground despite operating pressures
Market Square maintains aggressive expansion strategy
Justrite embraces innovation through self-checkout
Urbanisation and economic stability to support growth
Local players to benefit from market familiarity
Digital innovation to enhance supermarket competitiveness
Retail in Nigeria - Industry Overview
Retail in 2024: The big picture
Small grocers continue to dominate despite expansion in chained stores
Technology continues to transform the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!