PROSPECTS AND OPPORTUNITIES
The future of supermarkets looks promising
The supermarkets channel is expected to see healthy growth over the forecast period. Nonetheless, its development could be partially hindered by the growing popularity of convenience stores and other smaller format outlets on one hand, and the redevelopment of hypermarkets as community hubs on the other.
Private label development expected to increase
Over the forecast period, private label products are expected to gain traction in supermarkets as players look to respond to the needs of more price-sensitive consumers. Not only is this seen as a god way to encourage a wider spectrum of consumers into stores, but supermarkets could also make a higher profit margin on selling their own private label goods compared to the profits made on branded items.
Membership programmes and omnichannel strategies likely to feature prominently
Membership programmes are expected to continue playing an important role in building and retaining customer loyalty towards supermarkets over the forecast period while consumers would become less loyal, more sensitive to price and other specific offerings. Additionally, supermarkets operators will likely also focus on expanding their footprint through new outlets, including mini supermarkets that are closer in proximity to consumers’ homes and which offer a wider variety of products to convenience stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Thailand?
- Which are the leading retailers in Supermarkets in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Thailand - Category analysis
KEY DATA FINDINGS
Supermarkets thriving with loyalty schemes proving successful in attracting and retaining customers
Leading players re-brand to strengthen their positioning
Premiumisation featuring more prominently in supermarkets as players look to differentiate their offerings
The future of supermarkets looks promising
Private label development expected to increase
Membership programmes and omnichannel strategies likely to feature prominently
Retail in Thailand - Industry Overview
Retail in 2024: The big picture
Potential for further growth in Retail E-Commerce
Soft power influencing and shaping the Thai retail landscape
Positive and promising outlook for Retail in Thailand over the forecast period
Informal retail
Opening hours for physical retail
Seasonality
Payday shopping
Mid-year and year-end sales
Black-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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