PROSPECTS AND OPPORTUNITIES
Supermarkets to deepen partnerships with local suppliers and expand private label offerings
Over the forecast period, supermarkets in Bulgaria are expected to place even greater emphasis on partnerships with local producers, further increasing the share of Bulgarian-sourced products in their assortments. Consumers have shown a strong preference for domestically produced goods, not only due to their perceived quality and freshness but also as a way to support the local economy.
Increased competition as Carrefour expands and online grocery sales gain momentum
Competition in the supermarket sector is expected to intensify over the coming years, driven by both new market entrants and a growing focus on digital retail. Carrefour’s return to Bulgaria is likely to disrupt the established competitive order, as the retailer expands its presence and challenges major players such as Billa.
Digitalisation and sustainability to shape the future of supermarkets
Supermarkets is expected to undergo significant digital transformation, with retailers focusing on both internal operational efficiency and customer-facing digital solutions. One of the key areas of development will be the adoption of integrated warehouse management systems and building management software, which will optimise store operations by controlling essential functions such as air conditioning, refrigeration, and ventilation from a single platform.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Bulgaria?
- Which are the leading retailers in Supermarkets in Bulgaria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Bulgaria - Category analysis
KEY DATA FINDINGS
Improving purchasing power drives growth as loyalty programmes and private label gain popularity
Billa strengthens its leadership position and expands e-commerce operations
Carrefour re-enters Bulgaria, shaking up the competitive landscape
Supermarkets to deepen partnerships with local suppliers and expand private label offerings
Increased competition as Carrefour expands and online grocery sales gain momentum
Digitalisation and sustainability to shape the future of supermarkets
Retail in Bulgaria - Industry Overview
Retail in 2024: The big picture
Consumer confidence improves, but grocery price sensitivity remains high
E-commerce growth stabilises as omnichannel retailing becomes essential
Retailers invest in digitalisation and in-store innovation
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Shopping Season Christmas
Shopping Season Back to school
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!