PROSPECTS AND OPPORTUNITIES
Positive growth is expected for supermarkets as stores offer loyalty schemes and price-matching
Across the forecast period, supermarkets is predicted to record a retail sales rise at a current value CAGR of 3% (2024 constant value CAGR of 1%). Supermarkets successfully addressed the cost-of-living crisis and high inflation over the past two years, particularly by enhancing their value offerings through loyalty schemes and price-matching with discounters.
A rising focus on sustainability will lead to increased use of digital signage and QR codes
Across the forecast period, an increased amount of supermarkets are expected to utilise digital signage to reduce the reliance on paper and the chemicals typically involved in traditional signage. Additionally, QR codes will be increasingly utilised to provide customers with detailed information about the sourcing and sustainability of products.
Consolidation and expansion strategies are expected to shape the supermarket industry
BWG Foods, operator of Eurospar and SPAR, plans to open 60 new stores across the country over the next three years, which is an investment of approximately EUR65 million. This move will significantly expand SPAR and Eurospar's retail network, reaching over 500 supermarkets nationwide.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Ireland?
- Which are the leading retailers in Supermarkets in Ireland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Ireland - Category analysis
KEY DATA FINDINGS
A solid performance as supermarkets focus on value and convenience
Iceland exits the Irish market while Supervalu retains its leading position
A rising focus on sustainability, organic produce and meat substitutes
Positive growth is expected for supermarkets as stores offer loyalty schemes and price-matching
A rising focus on sustainability will lead to increased use of digital signage and QR codes
Consolidation and expansion strategies are expected to shape the supermarket industry
Retail in Ireland - Industry Overview
Retail in 2024: The big picture
Retailers focus on sustainability to align with consumer demands
Consumers continue to be cautious of their spending during 2024
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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