PROSPECTS AND OPPORTUNITIES
Supermarkets to see sustained growth
Supermarket sales are likely to maintain healthy momentum over the forecast period. The country’s brighter economic outlook, underpinned by a modernising lifestyle among younger segments of the population, is poised to drive the ongoing shift towards modern grocery formats.
Further expansion into suburban and rural areas
Leading operators such as Co.opMart and WinMart+ are setting their sights on suburban and rural zones, where demand for modern consumer goods is being fuelled by younger generations enjoying better incomes.
Rising prevalence of supermarkets in mixed-use developments
In the near to mid-term, supermarkets are also likely to increasingly co-locate with other amenities within large-scale, multi-use complexes. This trend is propelled by the desire of families, particularly those from the Gen Z demographic, to enjoy various entertainment, dining and shopping activities under one roof.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Vietnam?
- Which are the leading retailers in Supermarkets in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Vietnam - Category analysis
KEY DATA FINDINGS
Robust growth for supermarkets continues in 2024
Masan Consumer and AEON pursue diversified expansion
Central Retail expands Mini go! concept
Supermarkets to see sustained growth
Further expansion into suburban and rural areas
Rising prevalence of supermarkets in mixed-use developments
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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