PROSPECTS AND OPPORTUNITIES
Supermarkets set to remain an integral part of Hungary’s grocery retailing landscape
Supermarkets is expected to record solid growth in current value sales throughout the forecast period. This format will remain a popular choice for regular grocery shopping trips among many Hungarians thanks to wide product assortments, competitive pricing policies and convenient locations.
Efforts to resist threat from discounters will centre on pricing and assortment variety
Supermarkets operators will continue to pursue a range of strategies to limit their exposure to the challenge from discounters over the forecast period. Most notably, they will attempt to attract more budget-conscious shoppers by increasing the frequency and depth of price-based promotions and launching cheaper private label lines in multiple categories.
Chains likely to focus more on boosting same-store sales than opening new outlets
As is the case with discounters and hypermarkets, the high level of consolidation in supermarkets and the combined effects of the special retail tax and the Plaza Stop Act make it less likely that the channel will witness any significant new entries over the forecast period. Along with intense competitive pressures, these factors also mean established chains are expected to concentrate more on increasing same-store sales than on expanding their physical footprint.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Hungary?
- Which are the leading retailers in Supermarkets in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Hungary - Category analysis
KEY DATA FINDINGS
Value sales and outlet numbers contract as threat from discounters intensifies
Supermarkets chains invest in more technologically advanced store infrastructure
Spar still the dominant player in value terms
Supermarkets set to remain an integral part of Hungary’s grocery retailing landscape
Efforts to resist threat from discounters will centre on pricing and assortment variety
Chains likely to focus more on boosting same-store sales than opening new outlets
Retail in Hungary - Industry Overview
Retail in 2024: The big picture
Special retail tax continues to take a toll on large multinational chains
Sustainability concerns remain influential as new deposit return scheme is launched
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back-to-school
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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