PROSPECTS AND OPPORTUNITIES
Supermarkets set to return to growth as the economy picks up
Shopping behaviour and consumer preferences are unlikely to change significantly over the forecast period. Many consumers prefer the convenient store locations of supermarkets, their good selections, broad price ranges, a strong reputations for quality and value.
Migros and Coop likely to remain on top
Current drivers including the focus on convenience, health and wellness, sustainability, regionality, and clean eating are set to further evolve and should have a positive impact on sales through supermarkets. This could potentially balance out any negative effects on sales, such as the strong competition from discounters.
E-commerce presents challenges and opportunities for supermarkets
By enhancing their digital offers (online stores, digital coupons, online orders for pick-up in store etc) supermarket chains are aiming to create an increasingly seamless shopping experience for their customers which should help create stronger bonds and greater loyalty. With consumers leading increasingly hectic and busy lives supermarkets are likely to focus on providing more convenience to shoppers in order to give them a competitive advantage.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Switzerland?
- Which are the leading retailers in Supermarkets in Switzerland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Switzerland - Category analysis
KEY DATA FINDINGS
A tough year for supermarkets as consumers look for savings
Coop leads thanks to large store network and strong portfolio of products
Smaller chains face strong competition from other channels
Supermarkets set to return to growth as the economy picks up
Migros and Coop likely to remain on top
E-commerce presents challenges and opportunities for supermarkets
Retail in Switzerland - Industry Overview
Retail in 2024: The big picture
Retailers focus on making improvements to increase their appeal
Migros and Coop remain on top
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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