Shopping behaviour and consumer preferences are unlikely to change significantly over the forecast period. Many consumers prefer the convenient store locations of supermarkets, their good selections, broad price ranges, a strong reputations for quality and value.
Current drivers including the focus on convenience, health and wellness, sustainability, regionality, and clean eating are set to further evolve and should have a positive impact on sales through supermarkets. This could potentially balance out any negative effects on sales, such as the strong competition from discounters.
By enhancing their digital offers (online stores, digital coupons, online orders for pick-up in store etc) supermarket chains are aiming to create an increasingly seamless shopping experience for their customers which should help create stronger bonds and greater loyalty. With consumers leading increasingly hectic and busy lives supermarkets are likely to focus on providing more convenience to shoppers in order to give them a competitive advantage.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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