PROSPECTS AND OPPORTUNITIES
Enhancing the supermarket experience based on specific customer needs
It is becoming increasingly important for retailers to cater for the needs of a wider range of consumers to enhance their overall reach, and within supermarkets, this is mainly being achieved through product variety. Better-for-you brands, plant-based, gluten-free and many other dietary needs are being catered for.
Local supermarkets make significant investments as Amazon emerges as a strong competitor
Woolworths and Coles are facing growing competition from Amazon Marketplace, with the latter recording further dynamic growth in 2024. Although the e-commerce giant does not sell fresh groceries in Australia, it covers an increasing range of products that both supermarket chains also cover, with Woolworths stating that non-grocery products represent approximately 40% of its total sales coverage.
Coles trials its new AI-powered Smart Trolley
Coles is the first Australian retailer to trial an AI-powered trolley in its Richmond Traders store in Melbourne, allowing customers to track their spending in real-time. The supermarket chain has formed a partnership with Instacart, a grocery technology company, to launch a Smart Trolley featuring sensors and an in-built scale, which allows customers to scan their groceries as they shop.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Australia?
- Which are the leading retailers in Supermarkets in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Australia - Category analysis
KEY DATA FINDINGS
Further growth for supermarkets, driven by duopoly of Woolworths and Coles
Shrinkflation trend forces law change on unit pricing
Customers turn to private label amid ongoing cost-of-living crisis
Enhancing the supermarket experience based on specific customer needs
Local supermarkets make significant investments as Amazon emerges as a strong competitor
Coles trials its new AI-powered Smart Trolley
Retail in Australia - Industry Overview
Retail in 2024: The big picture
Shifting trust among consumers and shrinkflation strategies
Industrial disputes at Australian ports drive up cost of imports
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
End of year/Christmas shopping
Back-to-school
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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