PROSPECTS AND OPPORTUNITIES
Favourable market dynamics will support supermarket expansion
Supermarkets are expected to benefit from structural trends such as continued urbanisation, infrastructure improvements, and shifting consumer preferences toward modern retail. As urban populations grow and transportation networks improve, operators are likely to pursue expansion beyond the core metropolitan areas.
Innovation and experience will be key to maintaining loyalty
As Morocco’s grocery landscape becomes more crowded, supermarkets must rethink their value proposition to retain customer loyalty. With discounters and convenience stores gaining ground, supermarkets are increasingly under pressure to deliver differentiated and engaging retail experiences.
Sustainability and local sourcing will shape long-term strategy
Sustainability is becoming an increasingly important consideration for both retailers and consumers. Supermarkets are well-positioned to drive the shift toward greener supply chains, particularly as public and private stakeholders invest in Morocco’s sustainable food infrastructure.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Morocco?
- Which are the leading retailers in Supermarkets in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Morocco - Category analysis
KEY DATA FINDINGS
Supermarkets face mounting pressure from discounters and convenience formats
LabelVie consolidates leadership through scale, sourcing and social impact
Marjane embraces digital transformation to enhance in-store experience
Favourable market dynamics will support supermarket expansion
Innovation and experience will be key to maintaining loyalty
Sustainability and local sourcing will shape long-term strategy
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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