PROSPECTS AND OPPORTUNITIES
Focus on building online presence will remain important
Supermarket chains in Turkey will continue to invest in improving and expanding their online presence. Local consumers are gradually becoming more comfortable doing their grocery shopping online, and this will drive further growth over the forecast period.
Sharper focus on sustainability and greater offer of local produce anticipated for forecast period
Sustainability will remain an important focus for players in supermarkets. Turkish consumers are becoming increasingly interested in recyclable packaging and sustainable production, reducing their carbon footprint and reducing waste.
Continued investment in developing private label lines
One of the strategies that players have used to combat consumption contraction is the development of private label ranges in products that previously did not have a private label option. In this way, different chains have seen strong growth in private label as Turkish consumers take advantage of buying these products at much lower prices than in branded products.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Turkey?
- Which are the leading retailers in Supermarkets in Turkey?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Turkey - Category analysis
KEY DATA FINDINGS
Supermarkets sees further growth in 2024
Migros continues to expand
Strategic reallocation of shelf space
Focus on building online presence will remain important
Sharper focus on sustainability and greater offer of local produce anticipated for forecast period
Continued investment in developing private label lines
Retail in Turkey - Industry Overview
Retail in 2024: The big picture
Self-checkout system technology becomes more prevalent
GenAI and social and ecological activism trends gain traction
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Ramadan (Eid al Fitr)
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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