PROSPECTS AND OPPORTUNITIES
Further growth expected
Supermarkets is expected to see further value growth in Indonesia in the forecast period. However, the category will continue to face significant challenges, especially in the form of intense competition with convenience stores.
Positive outlet growth expected over the forecast period
In terms of outlet number, it is expected that supermarkets will see growth over the forecast period. However, there will be an increasing focus on smaller format stores in strategic locations, as consumers choose to shop closer to their homes.
Players expected to offer new in-store experiences and price discounts for fresh products to grab consumers’ attention
Supermarkets players will continue to pursue price discounting strategies in the forecast period for fresh products such as chicken, beef, and bulk ice cream. These players are also expected to focus on enhancing in-store service, such as offers to grill fresh fish or on-site cooking of fresh ingredients, or by providing café areas in the outlets with food and beverages, as was already offered by GS Fresh by 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Indonesia?
- Which are the leading retailers in Supermarkets in Indonesia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Indonesia - Category analysis
KEY DATA FINDINGS
Value growth through opening new outlets in suburban areas
Opening new outlets near residential housing complexes and launching mobile apps become biggest drivers of Super Indo’s strong performance
Supra Boga Lestari utilises AI technology to increase outlet revenue
Further growth expected
Positive outlet growth expected over the forecast period
Players expected to offer new in-store experiences and price discounts for fresh products to grab consumers’ attention
Retail in Indonesia - Industry Overview
Retail in 2024: Resilient growth amidst a challenging operating environment
Outlet numbers stagnate in Indonesian retail
Different strategies offered by grocery retailers and non-grocery retailers
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Eid al-Fitr/Lebaran
School holidays
Harbolnas (national online shopping day)
Christmas
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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