Supermarkets is expected to see further value growth in Indonesia in the forecast period. However, the category will continue to face significant challenges, especially in the form of intense competition with convenience stores.
In terms of outlet number, it is expected that supermarkets will see growth over the forecast period. However, there will be an increasing focus on smaller format stores in strategic locations, as consumers choose to shop closer to their homes.
Supermarkets players will continue to pursue price discounting strategies in the forecast period for fresh products such as chicken, beef, and bulk ice cream. These players are also expected to focus on enhancing in-store service, such as offers to grill fresh fish or on-site cooking of fresh ingredients, or by providing café areas in the outlets with food and beverages, as was already offered by GS Fresh by 2024.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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