PROSPECTS AND OPPORTUNITIES
Steady growth outlook as consumers remain cautious
Supermarkets reported a positive performance in 2024, with price-led growth contributing in some capacity as inflation persisted throughout the year. Nonetheless, consumers are still reeling from the high rates of inflation and rising interest rates which has impacted their ability to make ends meet.
Heavier investments into EVs as supermarkets anticipate rapid uptake
Foodstuffs has announced a partnership with ChargeNet (NZ's Electric Vehicle fast charging network) with plans to build at least 80 EV charging sites at its supermarkets across New Zealand over the next four years. The retailer is setting up infrastructure to prepare for the transition to Electric Vehicles (EVs), thus providing customers with the convenience of charging their vehicles while they complete their grocery shopping.
Private label must look to retain customers as purchasing power recovers
With cost-of-living pressures causing consumers to budget more carefully, one of the key strategies employed was to purchase more private label goods. While private label has historically been associated with being of lower quality than mainstream brands, this perception has been challenged of late.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in New Zealand?
- Which are the leading retailers in Supermarkets in New Zealand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in New Zealand - Category analysis
KEY DATA FINDINGS
Leading supermarkets face criminal charges for alleged inaccurate pricing and misleading marketing
Investors call for Woolworths to sell off NZ division
Merger of Foodstuffs North Island and South Island is declined by the Commerce Commission
Steady growth outlook as consumers remain cautious
Heavier investments into EVs as supermarkets anticipate rapid uptake
Private label must look to retain customers as purchasing power recovers
Retail in New Zealand - Industry Overview
Retail in 2024: The big picture
Highly promotional retail environment
Retail crime on the rise amidst tough economic period
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
End of Financial Year Sale
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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