Over the forecast period, supermarkets is likely to face further challenges as discounters, convenience retailers, and online grocery platforms continue to reshape the retail landscape, leading to a gradual decline in value sales (at constant 2024 prices). Cost-conscious consumers will remain drawn to Aldi and Lidl, which successfully expanded their store networks and share over the review period.
Supermarket players are expected to continue optimising their store networks, balancing large-format store performance with investments in smaller, high-footfall locations that align with changing shopping patterns. Strategic store refurbishments and in-store technology integration will also play a role in enhancing customer experience and efficiency.
Sustainability and ethical sourcing have become key focal points for supermarkets in the UK as players respond to increasing regulatory scrutiny and consumer demand for environmentally responsible retail practices. Retailers are implementing waste reduction strategies, responsible sourcing commitments, and improved animal welfare standards to strengthen their sustainability credentials.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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