PROSPECTS AND OPPORTUNITIES
Supermarkets and discounters will remain in competition
The Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending on groceries. However, supermarkets is still expected to face strong competition from discounters, as a degree of polarisation will continue, meaning some consumers will remain price-sensitive and seek the best price-to-quality ratios.
Supermarkets will enhance their private label ranges
In a cross-category trend, private labels are expected to become an increasingly important strategic focus for Swedish supermarkets over the forecast period, and it is expected that players will continue to introduce new private label products and enhance their existing ranges, in order to improve their profit margins. This will make it more difficult for branded products to obtain shelf space, which will increase competition and again allow for players to put more pressure on suppliers to lower prices.
Supermarkets will continue to enhance their e-commerce capabilities
In a cross-category trend, supermarkets will continue to enhance their e-commerce capabilities over the forecast period. As the economy continue to improve, it is expected that grocery e-commerce will once again see solid growth rates and, as such, competition in the e-commerce channel will also increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Sweden?
- Which are the leading retailers in Supermarkets in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Sweden - Category analysis
KEY DATA FINDINGS
Supermarkets achieve healthy sales, despite competition from discounters
ICA Sverige maintains its company lead, with Axfood in close competition
ICA Sverige expands its Swegreen partnership to its supermarkets
Supermarkets and discounters will remain in competition
Supermarkets will enhance their private label ranges
Supermarkets will continue to enhance their e-commerce capabilities
Retail in Sweden - Industry Overview
Retail in 2024: The big picture
Retail e-commerce returns to stronger sales after its previous slump
Polarisation between premium and budget options
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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