PROSPECTS AND OPPORTUNITIES
Supermarkets will provide new services and enhance the customer experience
Supermarkets will demonstrate moderate sales growth in forecast period, amid strong competition from discounters. Players are expected to expand services to enhance the shoppers’ experience, such as the adoption of self-service checkouts, which has been adopted by various supermarket chains in Norway.
Supermarkets to expand customer loyalty programs
Supermarkets are increasingly compelled to enhance their customer loyalty programs in response to rising competition from other grocery channels, particularly discounters, and the ongoing challenges posed by inflation. To address these pressures, companies are investing in diverse loyalty initiatives, ranging from coupons and special offers to personalised discounts and gamified loyalty apps.
Potential impact of stricter regulations
In August 2024, Norway's Competition Authority imposed fines totalling NOK4.9 billion (approximately €420 million) on the three largest supermarket chains for colluding on prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Norway?
- Which are the leading retailers in Supermarkets in Norway?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Norway - Category analysis
KEY DATA FINDINGS
Supermarkets lose value share to discounters
Coop Extra consolidates its lead with low-price positioning
British chain Iceland leaves the Norwegian market
Supermarkets will provide new services and enhance the customer experience
Supermarkets to expand customer loyalty programs
Potential impact of stricter regulations
Retail in Norway - Industry Overview
Retail in 2024: The big picture
The shift to online shopping regains momentum
Consumers still economise on non-essentials goods
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
New Year
Back to School
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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