PROSPECTS AND OPPORTUNITIES
A positive outlook for supermarkets in Italy with players likely to focus on regional and local suppliers
Over the forecast period, the supermarkets channel is expected to see a further increase in terms of the number of outlets which ensure it also continues to see steady growth in value terms (at constant 2024 prices). Innovation will also continue to be very important as players look to enhance the in-store experience and thereby improve customer loyalty.
Growing role of artificial intelligence in supermarkets
Artificial intelligence (AI) is playing an increasingly pivotal role in supermarkets with it being used to more accurately predict consumer behaviour and to drive improvements across retail operations. AI is contributing to higher sales by minimising stockouts, optimising warehouse rotations, and reducing manual tasks, all of which help to lower operational costs.
Online grocery shopping likely to cannibalise in-store sales for supermarkets
Over the forecast period it is expected that online grocery shopping from supermarkets will continue to increase as a way to provide convenience and to reduce the amount of time consumers need to spend shopping for groceries. The ultimate goal is to take the chore out shopping and provide Italians with more free time to spend on other activities.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Italy?
- Which are the leading retailers in Supermarkets in Italy?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Italy - Category analysis
KEY DATA FINDINGS
Supermarkets see steady growth in 2024 supported by strong portfolio of private label products
Sustainable and responsible retailers are among the winners as Carrefour launches Pescherecci Italiani concept
Supermarkets becoming increasingly involved within local communities
A positive outlook for supermarkets in Italy with players likely to focus on regional and local suppliers
Growing role of artificial intelligence in supermarkets
Online grocery shopping likely to cannibalise in-store sales for supermarkets
Retail in Italy - Industry Overview
Retail in 2024: The big picture
Sustainability concerns having a growing influence on the market
Retailers investing in digitalisation strategies
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
DISCLAIMER
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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